FORECASTING INTENSITY OF TRAFFIC AND PEDESTRIAN FLOWS TO THE CENTERS OF MASS ATTRACTION ON EXAMPLE OF SUPERMARKETS IN IRKUTSK

PURPOSE. Among many retail facilities located in cities and suburbanized territories supermarkets are the most problematic objects today in terms of transport load as transport and pedestrian flows they generate are larger than those to pharmacies, specialized stores, offices and services. Two indisputable factors including availability and the widest range determine persistently high demand of supermarkets. Therefore, significant visitor flows supermarkets generate rapidly bring the capacity of the adjacent road network and nearby parking lots to the end of their resources. The facts above determine the purpose of research, which is to identify the daily trip generation, as well as the associated characteristics of the operation of the objects of attraction reflecting the mode of movement, vehicle occupancy, peak activity of visitor arrival, number of parked vehicles on an example of the supermarkets in the city of Irkutsk. METHODS. The feature of the study is the survey of supermarkets under investigation during the daily period of their operation. It should be noted that their location, distance from the main street and the city center, their area and availability of parking spaces were different. RESULTS. The estimation of transport demand to these retail facilities showed that remoteness from the main street and city center as well as the availability of parking spaces have the greatest influence on the number of correspondences. CONCLUSION. Having processed the obtained data, it was found that the main activity peak for the supermarkets in question falls upon the arrival of visitors within the interval from 3:00 pm to 8:00 pm. After 8:00 pm the number of visitors turns down.

specific trip generation, supermarket, estimation of transport demand, re-profiling and spot development of the territory, quantitative characteristics of the city territory, parking spaces

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