ANALYSIS OF PUBLIC TRANSPORT SYSTEM OPERATION IN SEOUL (SOUTH KOREA)

PURPOSE. The article presents the results of the study of public passenger transportation system in Seoul (South Korea). It deals with the issues of passenger transportation organization in Seoul including automated fare collection system, availability of special plastic cards and their operation principle, which can become a technological basis for improving the quality of public transport services. METHODS. The article presents the results of marketing research of the organization and operation of public municipal passenger transport in the city of Seoul conducted by the Department of Motor Transport of Irkutsk national research technical university. An integrated analysis is given to the market of transport services. Primary and secondary data have been collected through field researches. The feature of the work is a direct and comprehensive study of the real city transport infrastructure as a marketing object. RESULTS. There is the possibility to use the Korean experience in the organization and management of urban transportation systems of Russian cities in order to improve passenger transportation in big urban centers. This will improve the efficiency and quality of population servicing as well as provide an opportunity to establish reasonable transportation tariffs. The effectiveness of Korean innovations in Seoul transport system proves the fact that the population of the city and its suburbs is switching from private cars to public transport. As a result the transport load has been reducing and the traffic volume has been increasing for a number of years. CONCLUSIONS. The following conclusions have been derived as a result of the analysis of marketing researches of public passenger transport organization and operation in Seoul. Non-cash automated fare collection system serves as a technological basis for the improvement of passenger transport servicing quality. The use of the automated fare collection system on Seoul ground transport allows to take into account the provision of benefits, to date transport companies by natural indicators of performed passenger traffic volume, to reduce the load on the city transport system, to increase the number of passengers through switching them from personal cars to public passenger transport and thereby increase the income of carriers, to monitor and control the quality of services provided by transport companies, to receive the information for decision-making on the development of public passenger transport and passenger transportation tariffs. Moreover, the automated fare collection system provides information on inter-stop (inter-node) travels and allows to detail the need for trips by public passenger transport.

transport system, urban passenger transport, organization and management of passenger transportation, automated fare collection system, single electronic ticket

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